Steps To A Successful Brand Collaboration
This is the approach stage, where either the brand contacts you or you contact the brand. You should state your intentions from the get-go; do you want to be compensated for your work or do you want free product etc.
If you’re the one doing the approaching it is wise to enquire about 2 things;
- Is the brand willing to collaborate with you;
- Do they have a budget to pay for the collaboration.
If the brand doesn’t have a budget and you were expecting to be compensated. It’s up to you to decide whether to go through with it or not.
This entire process is not necessary, some brands require this while others don’t.
Put In The Work
Nine times out of ten you will be required to write a proposal. Proposals are good for both you and the brand to keep track of the content ideas of the collaboration. The more proposals you write, the better you get at it.
Your proposals should be detailed but not lengthy; write your ideas in point form. I prefer to use either google slides or powerpoint.
Here’s what you need to include in your proposal;
- Your ideas
- How you’ll execute the ideas
- What you expect from the brand
- What value you’re giving the brand
- Your budget and a detailed breakdown
- A content calendar if you’re aware of collaboration dates.
….and here’s the easy part
Once your proposal is approved and you have the go ahead to start; send out an invoice and any other documents that are needed. By this point, you’ll have planned out how to execute your ideas. The reason why this stage is easy is because you have[/red_one_half] [red_one_half_last]your ideas on paper and all you need to do is execute those ideas. If at this point things are not going as planned, it is advisable to contact the brand to just warn them. If you are travelling; try your best to schedule your posts on your blog and social media.
- Feedback you got.
- A summary of work done
- Recommendations for the brand
- Your experience with the product/ collaboration. Be honest